Not many people know it, but I have a super power. I can see through words to see the intent behind them, in political speeches, campaign advertisements, OP/EDs.
Well, to be honest, it isn’t all that super. It comes from about 25 years of writing speeches and coaching people. But still, it’s pretty cool.
Today, The New York Times published an “obtained” copy of a storyboard for an anti-Obama TV ad produced by Strategic Perception, a political public relations firm founded by Republican ad man Fred Davis, and funded by Chicago Cubs owner and long-time conservative cause bankroller Joe Ricketts. The link to it is here.
Looking it over gave me a clear “ah-ha” moment. I know how the Romney campaign is going to work, what buttons they’ll try to push and to whom.
You can flip through all the pages of the storyboard, but I’d like you to pay special attention to the photographs of the actors/models who stand in for “real” Americans. See the character types they represent. Notice their ages, ethnicities, apparent walks of life. Notice, too, who’s missing.
Get it? Isn’t it perfectly obvious? Do you see now how these political consultants conceive their candidate’s path to victory in the election?
I see you there, Fred, hanging out with your dark-suited, white-shirted pals. You’re not so clever. I know just what you’re thinking.